Archive for the ‘Real Estate Agents’ Category

07
Aug

How to Become a Famous Real Estate Agent

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So, you have taken the classes and you have now become a real estate agent. Or, you already are a real estate agent. Now that you are, or already are, a real estate agent, how do you become a famous real estate agent?

Before getting into the specifics of becoming famous, you need to sit back, kick up your feet and decide on your niche. Your niche will be the springboard from which you launch your campaign to become famous. Is the luxury market your thing, or maybe being a buyer’s agent is more your cup-of-tea. You need to decide where your strengths lie and then you’ll be able to better focus your energy and hone your expertise.

Once you have defined your niche, you are ready to proceed with THE thing that will make you famous in your niche.

It has been said of late that 80 percent of house hunting begins on the Internet. If you are to become a famous real estate agent, you must become Internet savvy. Most major brokers nowadays provide a website for their agents. It would be a good idea if you sought out training to make your website stand out from the rest.

In addition, obtain an inexpensive web domain from one of the online providers like GoDaddy. You can name it some creative name that will make people find you and help them remember it when they need to get in contact with you.

Branding is the key to standing out from the rest. You must have a brand that makes people remember you. You’ll want to link your branded domain name to your website with your broker to direct people to your listings and information. Also, find ways to use your brand to make it something that sticks in people heads. Association is a common method human beings use to retain memory. Associate your expertise or name with something related to real estate that people will remember. You want your brand to stand out from the rest.

Along with providing a web address for each agent, some brokers even provide training for their agents to learn how to set up their websites to make them individual and stand out. You’ll want to either attend training or hire someone to develop your website for you.

Either way, you’ll want to get your website up and running with splashy graphics and links that lead people to useful information. Make sure you insert a quality picture of yourself. Sales have been lost due to an amateur picture.

YouTube is a website where you can post videos you’ve created of useful real estate information. Along with posting it on your blog, some information you might want to consider teaching about on video is the rebate first-time homeowners can receive due to the approval of the federal stimulus package. Information like that is considered very valuable and would be visited many times over if you provided a professional presentation of it.

You’ll need a blog on your website that provides useful information for potential homeowners, along with enabling readers to comment on your website. Comments are sometimes quite useful in finding out what your audience is really interested in. Provide links to helpful and needful information and provide stellar aesthetics to create interest in your website. Along with the blog, make sure you actually create blog posts on a regular basis that are of great importance to your audience. This will create interest and keep them coming back for more. Establish a RSS feed to enable readers to subscribe easily to your blog. If you do not know what that is, the webmaster you hire can create it for you.

You’ll also want to consider signing up for several social networks, like Active Rain, Twitter, Facebook, MySpace, Digg, LinkedIn and others. Make sure you include your website link on your profile of all social networking sites of which you become a member, along with your branded name.

While creating a stunning website, you’ll want to discover and decide how you will distribute your listings via the web. You want your clients to be wowed at your ability to expose their listings.

The last thing you’ll want to take care of is a means to determine your return on investment (ROI). You need a good method to track your marketing and advertising expenditures, so that you will know what your ROI is. Make sure you include a counter on your website that tracks unique visits to your site, along with some way to analyze the traffic your site receives in order to improve results.

Now that you’ve found your niche, become Internet savvy, have your website up and running and are experiencing some notoriety, make sure to keep track of how your clients found you. Ask them. Also, ask them if they have seen your website.

As you continue to promote yourself aggressively with electronic media, you will eventually become what you’ve always dreamed of – a famous real estate agent!
Article Source: http://EzineArticles.com/?expert=Ki_Gray

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07
Aug

How to Sell a House Without a Real Estate Agent

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You can sell your house without the need for a real estate agent. No kidding. Normally, if you sign a contract with any real estate company, the average terms are as follows; the length of the contract will be for six months. The agent that you sign with will receive a 6% commission of the sales price of your home. If your home sells for $200,000, the agent will get $12,000 and you will only get $188,000. Surprise!

Here is the real deal. Let’s say that you get tangled up with a lazy real estate agent. Maybe your agent has no buyers at all, waiting in the wings. I am positive that any agent will work diligently for a week or two in order to sell your home. After that, your agent may begin to lose interest and they’re hoping that another agent somewhere in our country will bring the buyer. If so, your agent will receive a 3% commission anyway. At the moment that your agent loses interest, they move on to another property and abandon your deal all together.

Here’s the problem for you. Number one, your property is tied up for six long months. If your agent loses interest in your property, you are a cooked goose. You have signed a contract with them and now you are at their mercy.

Number two, you now have no recourse except to wait six months. Of course, you can yell at your agent, in order to let off steam, but they are accustomed to that and no real harm will be done.

Number three, during this period of time, you do not own your home anymore and you will not for the next six months. It is possible that you could rent your home, but every agent will discourage that, telling you that it will be difficult to show your home around a renters schedule. They will also tell you that a rental home will not show as well. All of which are true.

You could also sell your house yourself, while it is under contract. However, if you do not have that exception written in your contract before you sign, you may still be responsible for the entire 6% commission. Think before you sign on the dotted line.

Those are some of the problems, that you may run into, when dealing with a real estate company. I have a simpler solution. Sell your home yourself. Now, this thought may sound terrifying to you, but I am going to explain exactly, step by step, how to do just that later on. I have personally flipped twenty-nine houses and sold eighteen other houses and not one time have I ever used a real estate company. Never! And neither should you.
Article Source: http://EzineArticles.com/?expert=Tom_Bradburn

26
May

Tips to Real Estate Agents

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With over 2 million real estate agents according to the National Association of Realtors (NAR), becoming a successful real estate agent takes more than just a license and a knowledge of current laws and regulations.The first year drop out range estimated to be from 40% to 80% demonstrates that many real estate agents are not as successful as they could be and research suggests that 90% give up after 3 years. The following 7 tips may help you avoid becoming one of these statistics.

1. First and Foremost YOU are a business. Real estate agents work for a broker, but are independent, commissioned sales people. This means that you are a small business and must run your practice as a business. Again, remember you are a small business owner.
2. Embrace a Planning Attitude. If you don’t have a plan, then you are on some else’s plan – usually the successful real estate agent’s. During the last 10 years, what I have learned as a performance improvement consultant or coach is that most people place more value in planning a trip to the grocery store or a vacation than planning their lives either professionally or personally.
3. Research Your Market Plan. Since you, as the real estate agent, are responsible for your own expenses, do your research specific to your marketing plan within your strategic plan. Time spent in constructing your marketing plan is definitely well spent. NOTE: Remember a business plan usually is data driven, while a strategic plan identifies who does what by when.
4. Establish Sales Goals. Using your strategic action plan, establish sales goals. If you are new to this industry, it may take 6 months before the first sale. HINT: Use the W.H.Y. S.M.A.R.T. criteria for goal setting.
5. Create a Financial Budget. Budgeting is critical given the up and down of this volatile market place. Your financial budget should plan for your marketing costs, any additional costs such as education and your forecasted income.
6. Make Managing Yourself a Priority. Building a business is not easy. You must learn how to manage yourself especially in the area of time management, ongoing real estate business training coaching continuing education units, and personal life balance. Real estate is said to be a 24/7 business much like any small business. However, it is important not to lose sight of your personal life including family, friends, physical health, etc.
7. Find a Mentor or a Real Estate Coach. Going it alone is not easy. Take the time to find a mentor who can help you steer through some of the known obstacles and help you during the “peaks and valleys.” If you have the resources, you may wish to hire a real estate coach or an executive coach who specializes in small business help and sales.

Being an incredible sales person and entering the real estate market does not guarantee similar sales success. However, these 7 tips may help you avoid many of the pitfalls by not being one of the four real estate agents who quit within one year or one of the nine who give up after 3 years.
Article Source: http://EzineArticles.com/?expert=Leanne_Hoagland-Smith